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Resource Type: Research Papers
“Yes I get it. Small deposits do make sense.”: Lessons from a pilot with Airtel Payments Bank on client communication
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
May 16, 2022
A toolbox for business correspondent agents for better customer engagement
MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to help agents build awareness, and enhance uptake of government-backed insurance products by low-and moderate-income (LMI) people in India.
May 16, 2022
Testing a behavioral design approach to deliver product information at agent outlets
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.
May 16, 2022
Predominant Cash-in Cash-out (CICO) models in India
This deck highlights the predominant cash-in and cash-out (CICO) agent models in India across an agent’s lifecycle. It uses MSC’s extensive experience in the agent space from across the globe, and synthesizes it for industry players.
Apr 27, 2022
“How did the new pricing strategy increase the income for Eko agents?” – Lessons from a pilot with Eko India Financial Services
Incentives remain a critical factor besides others to steer agents’ decision-making to onboard or continue their business with a particular agent network manager (ANM). The level of compensation affects the motivation of BC agents and, in turn, the quality of service they provide through these agent outlets. This deck analyzes the journey of the FinTech platform Eko and how its new incentive structure for its large network of agents impacted their business.
Apr 26, 2022
Choice of Channel: Understanding how LMI women select a channel to conduct financial transactions
Individuals choose a channel for financial transactions based on several factors beyond just the economic cost involved. The DEBIT framework is a tool that identifies these factors and helps compute comparative scores for each channel. Comparing DEBIT scores helps us understand which channel someone chooses and why.
Mar 16, 2022
Akhand Tiwari, Saloni Tandon, Lakshmi Thangallapally and Jayana Jain