Contact us
Tag: Branding
Mobile Banking: Why are We Evolving to Mobile Money Marketing?
In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about the importance of marketing in successful mobile-money deployments. Evelyn discusses the features of marketing of mobile money to consumers which includes awareness of services, agents, documents required etc
Jan 10, 2011
M-Banking_WIZZIT_South_Africa
In this video, Brian Richardson – Managing Director, WIZZIT, South Africa, shares his views on the scope of m-banking in South Africa along with the challenges ahead for this model of banking. Highlighting the basic advantages m-banking brings to the unbanked: accessibility, affordability and availability, Brian talks about WIZZIT’s mission to provide not only transactional […]
Jan 28, 2009
Creating a Tipping Point for M-Banking
The note examines why the take-up of m-banking services has often been slower than anticipated, and highlights the importance of financial education programmes.
Dec 2, 2008
Do Microfinance Institutions Really Need to Worry About Their Brand?
This paper documents experiences of MicroSave’s Action Research Partners (ARPs) in strategically building a corporate brand to reach more clients, increase profitability and become more market-led.
Oct 1, 2006
Lessons from MicroSave’s Action Research Programme (2005)
This note documents the lessons learned in 2005 under the Action Research Programme of MicroSave. Focusing on strategy, the note discusses strategic alignment.
Apr 14, 2006
David Cracknell, Henry Sempangi, Peter Mukwana, Trevor Mugwang, Lisa Parrott and Graham Wright
Apr 14, 2006
David Cracknell, Henry Sempangi, Peter Mukwana, Trevor Mugwang, Lisa Parrott and Graham Wright
