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Tag: Branding
Jansuraksha: India’s New Tryst with Mass Insurance
In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products (Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana and Atal Pension Yojana).
Aug 21, 2015
Rebuilding a Bank – Case Study of OK Bank
The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story.
Mar 3, 2014
Client Suitability: Role of Market Research in Microinsurance
In this Note, MicroSave discusses the role market research plays in the design of product and delivery channel strategy for microinsurance.
Sep 19, 2013
Mobile money – Influencers of success
In this study, we attempt to examine some notable mobile money deployments across the globe.
Feb 18, 2013
Raunak Kapoor, Shivshankar V, Denny George, Alphina Jos, Mukesh Sadana, Ritesh Dhawan and Soumya Harsh Pandey
Feb 18, 2013
Raunak Kapoor, Shivshankar V, Denny George, Alphina Jos, Mukesh Sadana, Ritesh Dhawan and Soumya Harsh Pandey
E/M-Banking Booklet: Volume IV
The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines aspects of costing and pricing of financial services from the perspective of users, intermediaries and banks.
Oct 14, 2011
Role of Branding to Promote E/M-Banking Products & Services (3/5)
This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.
Oct 5, 2011