Tag: Branding

In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products (Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana and Atal Pension Yojana).

The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story.

In this Note, MicroSave discusses the role market research plays in the design of product and delivery channel strategy for microinsurance.

In this study, we attempt to examine some notable mobile money deployments across the globe.

The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines aspects of costing and pricing of financial services from the perspective of users, intermediaries and banks.

This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.