In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products...
Abhishek Anand and Abhay Pareek
The briefing note is a case study of OK Bank, a thrift bank in the...
In this Note, MicroSave discusses the role market research plays in the design of product...
The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines...
Sonal Agrawal, Stanley Thomas and Swati Mehta
This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...