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Tag: Branding

Jansuraksha: India’s New Tryst with Mass Insurance

In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products (Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana and Atal Pension Yojana).

Aug 21, 2015

Premasis Mukherjee

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Aug 21, 2015

Premasis Mukherjee

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Rebuilding a Bank – Case Study of OK Bank

The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story.

Mar 3, 2014

Abhishek Anand and Abhay Pareek

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Mar 3, 2014

Abhishek Anand and Abhay Pareek

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Client Suitability: Role of Market Research in Microinsurance

In this Note, MicroSave discusses the role market research plays in the design of product and delivery channel strategy for microinsurance.

Sep 19, 2013

Premasis Mukherjee

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Sep 19, 2013

Premasis Mukherjee

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Mobile money – Influencers of success

In this study, we attempt to examine some notable mobile money deployments across the globe.

Feb 18, 2013

Raunak Kapoor, Shivshankar V, Denny George, Alphina Jos, Mukesh Sadana, Ritesh Dhawan and Soumya Harsh Pandey

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Feb 18, 2013

Raunak Kapoor, Shivshankar V, Denny George, Alphina Jos, Mukesh Sadana, Ritesh Dhawan and Soumya Harsh Pandey

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E/M-Banking Booklet: Volume IV

The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines aspects of costing and pricing of financial services from the perspective of users, intermediaries and banks.

Oct 14, 2011

MSC

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Oct 14, 2011

MSC

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Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.

Oct 5, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

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Oct 5, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

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