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Tag: Branding

Premasis Mukherjee

Jansuraksha: India’s New Tryst with Mass Insurance

In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products...
Aug 21, 2015

Abhishek Anand and Abhay Pareek

Rebuilding a Bank – Case Study of OK Bank

The briefing note is a case study of OK Bank, a thrift bank in the...
Mar 3, 2014

Premasis Mukherjee

Client Suitability: Role of Market Research in Microinsurance

In this Note, MicroSave discusses the role market research plays in the design of product...
Sep 19, 2013

MSC

E/M-Banking Booklet: Volume IV

The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines...
Oct 14, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

John Owens

Creating a Tipping Point for M-Banking

The note examines why the take-up of m-banking services has often been slower than anticipated,...
Dec 2, 2008
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