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Tag: Market research (qualitative)

Premasis Mukherjee

Client Suitability: Role of Market Research in Microinsurance

In this Note, MicroSave discusses the role market research plays in the design of product...
Sep 19, 2013

Akhand Tiwari

What about exploring situations?

Understanding customers’ purchase decisions is at the core of the marketing challenge. Akhand Tiwari explores...
Aug 26, 2013

Akhand Tiwari, Akhilesh Singh, Mukul Singh and Nitish Narain

Role of information sources in financial capability

The key to understanding poor people’s financial management is to understand how they make decisions...
May 24, 2013

Jaspreet Singh, Alphina Jos, Mukul Singh and Sonal Agrawal

Can money buy you happiness?

This report investigates how low income working age respondents think of old age and how...
May 22, 2013

Denny George, Ghiyazuddin Mohammad, Raunak Kapoor and Anjaneyulu Ballem

Access to credit in Andhra Pradesh post microfinance crisis

A study conducted by MicroSave in Andhra Pradesh in 2011 highlighted the importance of MFIs...
Apr 17, 2013

MSC

Qualitative research tools for market research: Experiences from MetaMon research

In the recently conducted research on money management metaphor, we have modified some existing market...
Mar 30, 2013
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

What we do
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