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Tag: Product marketing

Wanjiku Kiarie and Olivia Obiero

Resolving challenges for digital credit with segment-specific vulnerabilities

In Kenya, the demand for digital credit as a substitute for both informal and formal...
Oct 1, 2019

Akhand Tiwari, Akhilesh Singh, Nishant Kumar and Nitish Narain

Alternative financial education approach to design effective financial education/capability programmes

MicroSave implemented an Alternative Financial Education programme (AFE) at one of the biggest MFIs in...
Jan 16, 2015

Abhishek Anand and Abhay Pareek

Rebuilding a Bank – Case Study of OK Bank

The briefing note is a case study of OK Bank, a thrift bank in the...
Mar 3, 2014

Angela Wambugu and Akhand Tiwari

Nothing wrong calling financial education “Product marketing”

Financial education and product marketing alliance – Can it be the same thing? Find out...
Jun 10, 2013

Graham Wright

New sales and distribution models in Mobile Financial Services

The primary hypothesis of this paper is that, despite the promise of increased reach and...
Apr 3, 2013
Video

Mukesh Sadana

Regulations, challenges and next steps in M-Banking in India

One of the chronic issues with most of the mobile banking implementations has been to...
Mar 7, 2013
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
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Expertise
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  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
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  • Partners

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