Tag: Value proposition

What’s your business objective? What’s your value proposition? What’s your anchor product? David Ndome (Previously Head of Agent Banking KCB), Pauline Vaughan (Director of Operations, M-KOPA, Previously Head of M-PESA Kenya), Kimathi Githachuri (Former, Head of The Helix Institute of Digital Finance and Susie Lonie (Mobile Payments Consultant, previously worked on the initial M-PESA Kenya team) discuss why these key questions are so important before rolling out a product or service.

This presentation highlighted three key considerations for agent banking:

The presentation covers: how to define a customer value proposition

One of the chronic issues with most of the mobile banking implementations has been to create a compelling business case for the agents/ retailers. This is possible only when the agents have significant volume of transactions and offer a suite of products through their outlet. Piyush Gupta, Vice President — Business Development at Eko discusses […]

“Krishna Kumar, GM-Marketing at Vodafone Essar talks about the unique advantages that an MNO has and how they seek to leverage them to repeat their African success in India. These are their wide distribution network, telecom network and strong brand.  

In this study, we attempt to examine some notable mobile money deployments across the globe.