Tag: Wizzit
Product Marketing Strategies for E/M-Banking (4/5)
This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Oct 12, 2011
Top Marketing Challenges for E/M-Banking (2/5)
This Note attempts to summarise the key challenges that the e/m-banking service providers face while promoting their services and also covers potential, actionable steps that could address the challenges.
Oct 3, 2011
Marketing E/M-Banking More Deliberately and Strategically (1/5)
The Note is the first of a series of technical briefs focused on strategic marketing for mobile money. This Note, highlights the need for marketing e/m-banking services.
Sep 14, 2011
E/M-Banking Booklet : Volume II
The E/M-Banking Booklet – Volume II is the sixth publication under the (OPE) Series. This compendium offers guidance on a wide range of opportunities, issues and challenges for e/m-banking.
Feb 15, 2011
M-Banking_WIZZIT_South_Africa
In this video, Brian Richardson – Managing Director, WIZZIT, South Africa, shares his views on the scope of m-banking in South Africa along with the challenges ahead for this model of banking. Highlighting the basic advantages m-banking brings to the unbanked: accessibility, affordability and availability, Brian talks about WIZZIT’s mission to provide not only transactional […]
Jan 28, 2009
Mobile Phone-Based E-Banking: The Customer Value Proposition
The note highlights the reasons as to why should low income segment prefer technology—if it is secure, convenient, low cost, accessible/liquid and easy to transfer.
Mar 3, 2006
Graham Wright, David Cracknell, Nick Hughes and Brian Richardson