In the time of COVID-19, agent networks in Kenya are coping with lock-downs and curfews, social distancing and hygiene, and reduced hours of bank operations. Using near-live data from the Caribou Data platform and MSC’s extensive experience on agent networks, the blog attempts to understand the situation for mobile money and banking agents on the ground in Kenya.
Trust Busters! A dozen reasons why your potential customers do not trust your agents (particularly in rural areas)
Alarmingly, most users who sign up for digital financial services do not actually end up using them, largely due to a lack of trust in agents. This holds true even in the case of relatively “advanced” geographies. “Trust busters” examines the evidence and lists out 12 reasons behind this worrying trend of interest in agency banking that fails to convert into regular usage.
High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding
This is the third blog from the “Digitizing merchant payments in India” series. It draws from earlier blogs in this series and examines two personas of the merchant ecosystem—high-hanging fruits and easy-catch merchants.