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Tag: Human Centric Design

Why does research matter in human-centered design

Human-centered design often stumbles due to inadequate research. This note emphasizes the importance of research to gain rich customer-centric insights—the most important element of HCD.

Oct 18, 2019

Akhand Tiwari, Graham Wright and Mimansa Khanna

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Oct 18, 2019

Akhand Tiwari, Graham Wright and Mimansa Khanna

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Resolving challenges for digital credit with segment-specific vulnerabilities

In Kenya, the demand for digital credit as a substitute for both informal and formal financial services is strong. Yet the question remains—is the reach of digital credit wide enough to help all Kenyans who need instant credit? This blog discusses the current context and gaps relating to specific customer segments, and the associated behavioral traits and challenges. It also highlights key recommendations made to providers based on the insights and lessons from Kenya.

Oct 1, 2019

Wanjiku Kiarie and Olivia Obiero

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Oct 1, 2019

Wanjiku Kiarie and Olivia Obiero

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Crafting a Visual Identity for MI4ID

This is the story of how MicroSave created a visual identity for Market Insights for Innovation & Design (MI4ID)

Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Technical Assistance for Mobile Wallets for the Oral Segment (MoWO)

MicroSave presented its work on developing mobile wallet interfaces for oral customers at a Learning Event co-organised by CGAP, LeapFrog, Dvara Trust, and SPTF.

Feb 26, 2018

Akhand Tiwari

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Feb 26, 2018

Akhand Tiwari

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How do MFI Clients Spend Remittance Money in the Philippines

In this video, Louie Cepe, Manager at MicroSave, talks about behavioural issues that drive utilisation of remittance income by recipients. He elaborates on how providers can nudge their clients to judiciously use the remittance money.

May 30, 2017

Louie Cepe

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May 30, 2017

Louie Cepe

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Are good banking systems and processes enough to entice customers?

A middle tier emerging bank wanted to service the Medium and Small Enterprise customer segment. While working with them, our learning was that the seemingly best products, processes, resources etc. might look good at a strategic level but it is bound to low adoption (fail) if not integrated with the human factors; their preferences, behaviour […]

May 30, 2017

Anup Singh

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Anup Singh

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