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Tag: Kenya

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011

Mukesh Sadana, George Mugweru, Joyce Murithi, David Cracknell and Graham Wright

Do the M-PESA Rails Contribute to Financial Inclusion?

The Note examines progress towards financial inclusion in Kenya, and concludes that while M-PESA's rails...
May 16, 2011

Mukesh Sadana, George Mugweru, Joyce Murithi, David Cracknell and Graham Wright

Riding the M-PESA Rails: Advantages & Disadvantages

This Note examines if, how and where financial institutions are realising the potential of M-PESA...
May 11, 2011
Video

Bob Christen

Mobile Banking: Focus on Savings

In this video Bob Christen, Director, Bill & Melinda Gates Foundation talks about the strategy...
Jan 17, 2011
Video

Evelyn Stark

Mobile Banking: Why are We Evolving to Mobile Money Marketing?

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about...
Jan 10, 2011
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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