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    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
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Tag: Market research (qualitative)

Akhand Tiwari and Premasis Mukherjee

Balancing Left-Right Bias in User-Centric Design Processes

This Note gives glimpse of the approach through which MicroSave is able to engage business...
Dec 11, 2015

Graham Wright, Akhand Tiwari and Bhavana Srivastava

Embracing A Market-led Approach To Developing Product Concepts

In this blog post, we reveal the secrets of how the mantra of a “market-led...
Nov 5, 2015

Graham Wright

A question of trust – Mitigating customer risk in digital...

This paper synthesizes four studies examining customer experience in Bangladesh, Colombia, Philippines, and Uganda. It...
Jun 22, 2015

David Cracknell

The Safaricom M-PESA Pilot Test

This Note highlights one of the least recognised success factors - the careful pilot testing...
May 25, 2015

Ignacio Mas

Financial inclusion histories

Sharing his views, Ignacio Mas talks about the historical reference that relates to contemporary discussions...
Oct 9, 2014

Anup Singh, Premasis Mukherjee, Abhay Pareek and Lisa Chassin

Behavioural Insights in Insurance

This note takes an alternative view from the conventional wisdom of expected utility and optimum...
Sep 29, 2014
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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