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Tag: Mobile banking

Nitin Garg

Pricing for E/M-Banking

This Note discusses customer perceptions around some of the key pricing issues for banks while...
Nov 10, 2011

Graham Wright

Pricing Mobile Banking Services

This Note examines perceptions of transaction v. ledger fees and poor people's willingness to pay...
Nov 7, 2011

MSC

E/M-Banking Booklet: Volume IV

The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines...
Oct 14, 2011

Stanley Thomas and Anurodh Giri

Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Oct 12, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011
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