Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About Us
  • Sectors

    Sectors

    • bfsi

      Banking, financial services, insurance (BFSI)

    • government

      Government and regulators

    • wash

      Water, sanitation, and hygiene (WASH)

    • payments

      Social payments and refugees

    • msme

      Micro, small, and medium enterprise (MSME)

    • agriculture

      Agriculture and food systems

    • education

      Education and skills

    • digital-1

      Digital and FinTech

    • gender

      Gender equality and social inclusion (GESI)

    • youth

      Youth

    • climate

      Climate change and sustainability

    • health-nutrition

      Health and nutrition

    Featured Insight

    MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.

  • Expertise

    Expertise

    • Government-regulations-and-policy-icon

      Government regulations and policy

    • digital-1

      Digital technology and channels

    • products

      Products and channels

    • policy

      Policy and strategy

    • organisational_transformation

      Organizational transformation

    • marketing

      Marketing and communication

    • design

      Design thinking and innovation

    • data_insights

      Data Insights

    • training

      Training

    • finance

      Catalytic finance

    • research

      Research, evaluation, and analytics

    • CPE-RF-icon-01

      Customer protection and engagement for responsible finance

    Featured Insight

    A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.

  • Library
  • Clients & partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: Strategic marketing

Nitin Garg and Shivshankar V

Incentives for E/M-Banking Customers to Drive Usage

This Note looks at various ways of incentivising customers to increase the uptake and use...
Nov 14, 2011

Sonal Agrawal, Stanley Thomas and Swati Mehta

Role of Branding to Promote E/M-Banking Products & Services (3/5)

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011

Ritesh Dhawan, Stanley Thomas and Swati Mehta

Top Marketing Challenges for E/M-Banking (2/5)

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011

Swati Mehta and Stanley Thomas

Marketing E/M-Banking More Deliberately and Strategically (1/5)

The Note is the first of a series of technical briefs focused on strategic marketing...
Sep 14, 2011

Akhand Tiwari and Krishna Thacker

Mobile Money – Questions That Your Clients Will Ask You

This Note is a summary of some of the key questions that usually surface during...
Sep 12, 2011
Video

MSC

Credit Unions as World-Class Microfinance Providers Part 3

In this video series-3, a member of Cooperative UPA, Guatemala, discusses the advantages of doing...
Aug 4, 2011
  • 1
  • 2
  • 3
  • 4
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
    •
  • m4d
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2025 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Code of business conduct
  • Quality assurance and project management
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.Ok