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Formal financial services, informal workers: How can financial services work for the gig economy?

It is a new week and month. Miriam rises in the morning, prints 20 copies of her résumé, and ventures into the city of Nairobi. She plans to drop her resume at different companies within the Central Business District in the hope of getting a job. It has been nine months now since she graduated with a diploma in electrical engineering from a local technical college. Yet she has not been able to get formal employment.

The scarcity of formal job opportunities is increasingly becoming a cause of frustration for young people in Kenya, much like Miriam. The COVID-19 pandemic has exacerbated the situation even further. Unable to secure formal employment, Miriam had been using her skills to provide electrical repair services to people in her locality and, in turn, making some money to get her going. Given the essential nature of her work, Miriam is still able to receive calls to fix domestic electrical faults. The income from these odd jobs would be decent—if they were more regular and better paid. She wants to be her own boss, but the jobs she gets from friends and previous customers are not enough.

According to the United Nations, the rate of unemployment[1] in Kenya is at 11.5%. This is significantly higher than its neighbors Tanzania and Uganda, which have unemployment rates of 2.2% and 2.1% respectively. It is important that we solve issues of unemployment, which fall under Sustainable Development Goals 1, to end poverty, and 8 to promote economic growth. Abundant opportunities for income generation for the youth in Kenya lie in the informal sector. The Kenya National Bureau of Statistics estimates that in 2018, 83% of the employed in Kenya were in the informal sector. This number has been consistent and growing for the past five years, demonstrating the critical role the informal sector plays in the economy.

The informal sector has several characteristic features. These include small-scale activities, low entry and exit barriers, skills gained mostly from vocational schools, less capital investment, limited or no job security, and self-employment. The proliferation of digital financial services has also enabled remote working and payment, where possible. However, the informal sector faces several challenges:

  • Poor and irregular pay: Informal jobs are not consistent. The remuneration is usually low as informal jobs are often considered of less value.
  • Lack of awareness and minimal protection of workers by labor laws: Workers are exposed to mistreatment, wrongful dismissal, and poor working conditions, among others.
  • Lack of access to necessary financial services, such as insurance, credit, and pension: Informal workers lack transaction history and job security, which impedes their ability to access credit and insurance.
  • Lack of employment history: Save for personal referrals, informal workers are rarely able to demonstrate their track record to get jobs.
  • Loss of potential government revenue: Most informal workers do not contribute to income tax.

So how does the informal sector become more conducive for the worker? How do we solve issues of informal employment, such as poor pay, inconsistent jobs, and lack of access to financial service? The platform economy is one solution that helps informal workers to benefit from the advantages of the formal economy. Through these digital platforms, the records of workers are well captured and retrievable. Sometimes referred to as the gig economy, these digital platforms are marketplaces where independent workers meet customers to offer one-off, short-term services like transport, plumbing, electrical installation or repair, research, and web development, among others.

Below are current examples across the globe:

Platform economy across the globe Platform economy across the globe

Description of Lynk

Description of Lynk

Formalizing aspects of the informal sector

Gig platforms guarantee the informal worker that they will have continuous work. Customers trust the platforms to provide safe and vetted expertise on the platforms. Informal workers now access more opportunities every day and have a stable income. Miriam is now part of a gig platform and offers multiple electrical installation and repair services through the platform. She benefits through a mix of on-the-platform and off-the-platform jobs. She continues to serve people from her locality alongside new consumers through the platform based on their location.

With the increasing number of COVID-19 infected cases and government-imposed lockdown and social distancing measures, some app-based services have flourished. Glovo, a delivery firm, was reported as among the most downloaded apps for the month of March 2020, in Kenya.

The COVID-19 pandemic has however, had a drastic impact on traditional physically accessed informal jobs. The manicure artist, for instance, who waited for customers passing by her shop, now does not have any more business as the customers are all at home, keeping safe from the spread of the virus. The carpenter, who relied on customers passing by the road to see and buy great furniture, is not able to sell his goods as the customer is at home. Once the artisan is able to display their goods on an online platform, the customer will access these good seamlessly. The customer still needs furniture and good nails, but they need it in the safety of their homes.

Gig platforms collect large amounts of data. This data includes information, such as the number of engagements, the payment amounts, the variety of services provided, and customer testimonials. Such data may be useful in enabling informal workers to access a range of financial services, such as credit, pension, and insurance. Some jurisdictions require gig platforms to provide insurance policies such as Work Injury Benefits Act (WIBA), especially when contracting blue-collar workers who face risks involving accidents at work.

MSC recently engaged local insurance companies to develop microinsurance products for gig-workers. The platform is piloting the use of transaction and job data to provide adequate cover to gig workers through dynamic and on-demand policies. Such insurance products are beneficial to both the gig-workers and the gig platforms. However, developing such insurance products requires re-thinking insurance models to make them more customer-centric as well as cater to the digitally-transforming informal sector. Gig platforms must also explore the role of incentives, such as financial education to help gig workers improve their livelihood through digitally-issued financial services like insurance.

Miriam started getting work through Lynk to offer electrical repair services. “I am now earning better than my peers who joined a formal job, thanks to the platform”, Miriam beamed. She is her own boss and is optimistic about her future now.

In the next blog, we explore in more depth how to develop insurance and other financial services for gig workers.

[1]Unemployment is defined by the International Labour Organization (ILO) as “not in paid employment or self-employment, but is available for work and has taken steps to seek employment or self-employment”.

What is the gig economy and what role will technology play in its growth?

The gig economy has opened up more job opportunities especially in the informal sector. Technology will create a whole new set of opportunities in the gig economy. Watch this video and learn more.

Developing formal financial services for informal gig workers webinar

Speakers from MSC and BFA Global share their key insights on their work with Lynk- a gig platform for informal workers. They also discuss how they assisted Lynk in creating insurance and microinsurance product concepts for gig workers and credit respectively at a webinar on 18th May 2020.

Development of insurance and microinsurance product concepts for Lynk

With 200 million people aged between 15 and 24, Africa has the largest population of young people in the world. Yet as per the World Bank, youth in Africa count among 60% of all unemployed people in the continent. Most of the unemployed youth in Africa are engaged in the informal sector. More opportunities and avenues for job creation for this vibrant segment can be treated through the gig economy, and though the gig economy has played a critical role in opening up more job opportunities— especially for the youth, it has come with its own set of challenges. These include its inability to provide social securities and benefits to workers—an opportunity for innovation!

This video highlights the journey of how MSC and Britam collaborated to design a pay-as-you-go personal accident cover. This collaboration resulted in Lynk and Britam signing up a group personal accident cover for the 400 freelance workers on the Lynk platform to protect them in the event of an accident, temporary or permanent disability, and death.

Agent networks: Ideas and lessons from India

Agent banking provides an alternative to ensure access to financial services in remote areas. It was introduced by RBI in India back in 2006 with an idea to provide low-cost access to basic financial services in rural areas to ensure better financial inclusion in the country. Having more than .7 million Business Correspondents (BCs) in the country has helped people realize the cash benefits provided to them during COVID 19 crisis. Indian government transferred USD 7 billion supporting more than 200 million households in the country.

Responses to the financial impacts of COVID-19 through social cash transfers and digital payment infrastructure

Countries with well-developed digital payments infrastructure and shock-responsive social cash transfer systems have been able to respond rapidly to the negative impacts of the COVID-19 crisis. A faster response can lessen the financial impact on the poor. This means that beneficiaries do not have to resort to negative coping mechanisms, such as selling productive assets—such as livestock or tools—which may undermine their ability to earn a living and recover financially in the long term.

Using digital delivery mechanisms instead of delivering physical cash or food parcels is an advantage as it supports social distancing, thus reducing the risk of spreading the disease. These early responses to the economic impacts of COVID-19 also provide a guide for other national governments, demonstrating several measures to support a governmental response—both “quick-fixes” and long-term investments.

World Bank Group President David R. Malpass said that the challenges that stem from COVID-19 represent “an unprecedented crisis, with devastating health, economic, and social effects felt around the world.” He stated, “If we do not move quickly to strengthen systems and resilience, the development gains of recent years can easily be lost.” He added that while the pandemic’s effects are global, “this crisis will likely hit the poorest and most vulnerable countries – and people – the hardest.”

As of 1st May 2020, 159 countries have planned, introduced, or adapted 752 social protection and jobs measures in response to the pandemic. The increasing number of countries responding with social protection measures has been striking—growing from 45 countries as at 20th March to 151 countries by 24th April. Initial estimates of the investment going into social protection response to COVID-19 are at over half-trillion US dollars (USD 567 billion).

Among classes of interventions, social assistance or non-contributory transfers are the most widely used, accounting for 60% of the global response (455 measures), followed by actions in social insurance (27%), and supply-side labor market programs (13%). Within social assistance, cash transfer programs (54%) remain the most widely used intervention by governments.

Social protection measures graphic representation

Social protection measures graphic representation

This article reviews responses in three regions: (1) Latin America—where some of the first responses were initiated (2) Asia—home to some of the largest programs, and (3) Sub Saharan Africa—where governments with limited resources are coming up with innovative solutions to the crisis.

Across Latin America, several extensive and rapid responses have come up to mitigate the crisis. Many of these responses target informal workers and are built on existing payments infrastructure. In high-income Chile, the government made payments worth USD 15 under the “Bono COVID-19” initiative directly to the bank accounts of 2 million vulnerable people—predominately informal workers—in April. These payments were made possible by the national ID-linked basic bank account “Cuenta Rut”.

In upper-middle-income Colombia, the 2.6 million beneficiaries of the Familias en Acción program will each receive an extra payment worth USD 98. The government of Colombia has also launched a new cash transfer program, “solidarity income”, which provides a single payment of USD 108 each to at least 3 million informal workers and their families. The program ensures payments through bank accounts for the half of identified households who have them, and through electronic payments via mobile phones for others.

In upper-middle-income Peru, the government has been making a payment of USD 108 to each of the 2.7 million homes classified as poverty-stricken. Authorities in Peru have previously delivered G2P payments to accounts. However, under their COVID-19 response, they have increased the set of financial service providers to include private banks and mobile money providers to increase accessibility for beneficiaries.3

In Brazil, the government is adding 1 million households to its Bolsa Familia program. The Government of Brazil has also established a new three-month emergency cash transfer program of USD 115 each per month (or 60% of the minimum wage) for informal workers. The beneficiaries under the new program will be identified through Cadastro Unico, the country’s social registry.

Meanwhile, in middle-income Argentina, in April the government-approved payment of USD 151 each for informal workers, who make up 35% of the nation’s economy. In lower middle-income El Salvador, the government has announced a new cash transfer to support 1.5 million households in the informal economy with a USD 300 payment to each. The government targeted households with low electricity usage, such that any household with monthly consumption of 0-250 kilowatts per hour received the transfers.

In India, the government has sought to mitigate some of the negative impacts on poor households through a rapid response using existing programs. On 24th March, the government started its lockdown; 10 days later, through a new three-month cash transfer program, the government paid USD 6.50 into 204 million accounts of female beneficiaries of the existing financial inclusion program “PMJDY”.8 The government paid USD 13 each to 35 million beneficiaries under the National Social Assistance Program (NSAP) for the elderly, widows, and the disabled who receive social pensions.

In Indonesia, the flagship CCT program, PKH, will temporarily increase the benefit level by approximately 25% for three months and expand the program from 9.2 million to 10 million beneficiaries, or 15% of the population, starting in April. The authorities have brought payments forward and will disburse them monthly instead of quarterly.7

In Pakistan, the government launched its four-month “Ehsaas Emergency Cash Program” for 10 million families. The program will identify 3 million affected households through the national socio-economic database—while the eligibility threshold will be relaxed upwards. An SMS campaign will be launched to inform low-income families about the program.

Likewise, in Thailand, the government initially announced a new three-month cash transfer that pays USD 153 monthly to each of the 3 million workers who are not covered by the Social Security Fund. A week later, it increased the coverage to 9 million, although 21.7 million have applied for support. The total program cost is USD 4 billion.7 Thailand’s recent reforms allow payments to be sent to bank accounts through its fully interoperable PromptPay system. The country’s digital payments ecosystem also reduces the need to cash out. Additionally, Thailand has the advantage of a digital ID system that uniquely identifies recipients, which allows the government to determine eligibility and deposit directly to the account the beneficiary has linked to their ID.3

In Sub-Saharan Africa, underdeveloped payments infrastructure, national ID systems, and safety net systems have hampered responses. Yet the continent still provides interesting insights on how to target low-income families most affected by the crisis.

In Burkina Faso, the government announced a new USD 10 million cash transfer program for informal workers—fruit and vegetable sellers—with a special focus on women. In Ethiopia, the government expanded and adjusted its existing Urban Productive Safety Net Programme – beneficiaries will receive an advance payment for three months while on leave from their public works obligations.

Lower middle-income Kenya has a well-developed social safety net—the Inua Jamii program, which supports 1 million people, allocating them USD 19 per month each. The National Treasury appropriated an additional USD 100 million for the program in response to COVID-19. In Malawi, as part of the government’s National COVID-19 Preparedness and Response Plan, the government has proposed measures to accelerate payment of Social Cash Transfer Program (SCTP) benefits in April. It would fast-track SCTP payments with a four-month payment that covers the period up to June. The Government is also proposing to provide top-ups to SCTP beneficiaries and to increase SCTP coverage in rural areas (as of June) and urban areas from April-June.

The South African Social Security Agency (SASSA) started providing early payments of social grants to older persons and persons with disabilities from 31st March, and grant amounts have been increased effective 1st April. On 31st March, the Government of Zimbabwe announced that USD 550,000 per month would be set aside for the next three months for an emergency cash transfer program to reach 1 million vulnerable households.

African countries have made efforts to encourage the use of digital payments to support social distancing and hence cut the risk of transmission. The Western Africa Central Bank (BCEAO) has taken several steps to promote the use of electronic payments. BCEAO is a central bank that serves eight west African countries—Benin, Burkina Faso, Guinea-Bissau, Ivory Coast, Mali, Niger, Senegal, and Togo. The steps include providing flexible measures to open a mobile money wallet and making transfers person-to-person electronic money transactions free.7

In Ghana, commencing all mobile money transfers of GHS 100 and below became free of charge from service providers from 20th March 2020 for the next three months. Kenya introduced fee waivers on person-to-person mobile money transactions on M-PESA on 17th March for three months for transactions under USD 10. This followed a directive from Kenya’s President, Uhuru Kenyatta, “to explore ways of deepening mobile-money usage to reduce the risk of spreading the virus through physical handling of cash”.

Governments have launched new initiatives and used existing social cash transfers to meet the needs of low-income families affected by the economic consequences of the COVID-19 crisis. The changes to existing cash transfers have included increasing transfer values (Indonesia, South Africa, Ethiopia), providing additional one-off payments (Colombia, India), increasing the number of beneficiaries (Brazil), changing payment terms—making payments in advance, and increasing the frequency of payments (Ethiopia, Malawi, South Africa). Countries that have national ID linked to bank accounts, such as Chile, India, and Thailand, support rapid disbursement. Allowing a greater number of financial service providers to disburse payments may increase accessibility for beneficiaries and support social distancing (Peru).

The response to the COVID-19 crisis may accelerate the digitization of payments. There are some basic regulatory changes that central banks can make in support of the digital payment ecosystem. For example – allow non-bank e-money providers to provide cash-out services and fast-track, new entrants, by issuing licenses to mobile network operators, among others.