Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Alphina Jos and Minakshi Ramji
This Note provides perspective on how individual and institutional BCs are perceived by banks.
Alphina Jos and Minakshi Ramji
This Note is the first of a two-part series, which provides some perspective on how...
Ghiyazuddin Mohammad, Shivshankar V and Chris Linder
This Note reveals results from analyses of three different scenarios that played out over time...
Graham Wright and Puneet Chopra
It is essential to develop a robust and effective strategy from the outset. There may...