Minakshi Ramji, Ritesh Dhawan and Sachin Bansal
This Briefing Note discusses the design and implementation of a Customer and Channel Satisfaction Measurement...
Minakshi Ramji, Ritesh Dhawan and Sachin Bansal
This Note covers the major areas where an agent's input would be valuable to ANMs...
This Note discusses the basics of incentivising e/m-banking agents. It also discusses the different types...
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Stanley Thomas and Anurodh Giri
This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.