Tag: KGFS

This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.

This Note makes the case that it’s time to re-think the process of financial education to merge it with product marketing, thus making it more relevant for customers and FIs.

This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.

This note focuses -HRM must be treated as a strategic function, must be integrated into all other strategic planning and implementation.