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Tag: KGFS
Musings on money: The household money management model of mass market
This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.
May 5, 2013
MSC and Ignacio Mas
Financial Education – Time for a Rethink?
This Note makes the case that it’s time to re-think the process of financial education to merge it with product marketing, thus making it more relevant for customers and FIs.
Nov 23, 2011
Graham Wright, Angela Wambugu, Julie Zollmann and Daryl Collins
Role of Branding to Promote E/M-Banking Products & Services (3/5)
This Note discusses the first element of MicroSave’s Strategic Marketing Framework, i.e., “Corporate Brand Strategy” as applied to e/m-banking context.
Oct 5, 2011
Being Strategic about HR
This note focuses -HRM must be treated as a strategic function, must be integrated into all other strategic planning and implementation.
Oct 7, 2009