This Note discusses customer perceptions around some of the key pricing issues for banks while...
This Note examines perceptions of transaction v. ledger fees and poor people's willingness to pay...
Abhishek Lahri, Sharad Bangari and Swati Mehta
This Note discusses when and why customers may be ready to try new services beyond...
Anjaneyulu Ballem, Denny George, Ghiyazuddin Mohammad and Raunak Kapoor
MicroSave conducted this study to examine the impact of the Andhra Pradesh crisis on borrowers,...
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...