This note presents the findings from an assessment study of MicroSave‘s market research toolkit. In addition to a detailed description of the toolkit and the Participatory Rapid Appraisal Tools, the note presents the findings of the assessment study, which confirms the very positive value and effectiveness of MicroSave Market Research for MicroFinance toolkit.
Enhancing Responsiveness to Clients through the Feedback Loop
The note briefly discusses the eight phases in Feedback Loop and its significance in responding effectively to customer information. The eight phases of the loop are—information collection, information consolidation, analysis, reporting, decision making, delegation, communication, and implementation. It also draws lessons from five MFIs, which adopted this feedback loop, some of which include—client focused product innovations, improvements in systems, and issues related to time, cost and sustainability.
Dropouts in Northern Province, South Africa
The paper examines why two MFIs in north eastern South Africa suffer such remarkably high levels of drop-out amongst their clients. The field study also seeks to improve understanding of why the current systems and services being provided by the MFIs appear (on the basis of these drop-out rates) to be failing to meet the needs and demands of the clients, and draws lessons for MFIs that wish to effect change.
Use and Impact of Savings Services Among Poor People in Zambia
In Zambia the poor people use largely the informal and to a lesser extent semi-formal savings systems to accumulate long-term lump sums in preparation for life-cycle events. This study shows the importance of savings for smoothing out peaks and troughs in income and expenditure. Death and illness were found to be the most frequent emergencies during the study. This report outlines that offering savings services to the poor represent a tremendous opportunity for microfinance institutions (MFIs) to increase their depth and breadth of outreach in Zambia. Yet in Zambia there is a legal framework that does not allow MFIs to accept deposits from the public. Although a new legal framework is now in place, it is not yet effective. It also provides specific recommendations for improving product design and methods for linking informal savings services/systems into semi-formal and formal sector financial service operations and recommendations for MFIs seeking to introduce or diversify savings products into their portfolio of services.
Innovative Approaches to Delivering Microfinance Services: The Managed ASCA Model in Kenya
Examines the managed ASCAs operating in Central Province of Kenya. These ASCAs run on the basis of their own members’ savings as capital and pay a fee for management services provided by an MFI. The study examines the strengths and weaknesses of this alternative approach to supporting financial services for the poor.
Looking Before You Leap: Key Questions That Should Precede Starting New Product Development
Product development is an essential activity for market-responsive MFIs. As clients and their needs change, market-driven, demand-led MFIs need to refine their existing products or develop new ones. But product development is a complex, resource-consuming activity that should not be taken lightly and many MFIs fail to recognise the complexity and cost involved in this exercise. This paper outlines some of the basic questions and issues that MFIs should address prior to embarking on the process of product development.
Written by the CGAP-Coordinated Product Development Taskforce, the paper examines the pitfalls associated with rushing into new product development without adequate institutional preparation or systematic process. The paper offers clear guidelines for a systematic approach to product development that will minimise the risk of failure.