Blog

Graduating SBI Tatkal Customers

Posted on by MSC

Eko’s Tatkal remittance product was introduced at a time when Business Correspondent Network Managers (BCNMs) were struggling to gain visibility and trust among their target segments, as the No Frills Account (NFA) product alone was not sufficient to meet customers’ expressed needs. This is evident from the widespread inactivity/dormancy experienced for NFA accounts. Tatkal has given BCNMs an opportunity to gain visibility and improve the business case through increased volumes.

This Note discusses when and why customers may be ready to try new services beyond the entry Tatkal product and how BCNMs could leverage the increased footfall at their agents’ outlets due to Tatkal by cross-selling other financial products, to graduate customers to use a wider range of m-money services.

Potential for Leasing Products: Asset Financing for Micro – & Small Businesses in Tanzania and Uganda

Posted on by MSC

This study explores the potential for the development of products specifically targeted towards asset finance in the micro and small enterprise (MSE) sector in East Africa. It also assesses the demand for and supply of leasing services in East Africa.

What are clients doing post the Andhra Pradesh MFI crisis?

Posted on by MSC

MicroSave conducted this study to examine the impact of the Andhra Pradesh crisis on borrowers, by collating client experiences, opinions and needs so as to help policy makers and key actors to devise solutions suited to client requirements.

Marketing Lessons for the E/M-Banking Sector from India’s Corporate Giants

Posted on by MSC

The key objective of e/m-banking initiatives in India is to increase the outreach of banking services to the Indian rural market. The challenge to penetrate the Indian rural market is not new and various corporate have successfully conquered the rural market by designing effective marketing campaigns and strategies.

This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts to show how these strategies can be adopted by Indian e/m-banking service providers. The Note concludes by offering the reader, critical lessons that are peculiar to Indian rural markets that need to be incorporated for building a successful rural marketing strategy of e/m-banking service providers in India.

E/M-Banking Booklet: Volume IV

Posted on by Parul Tandon

The E/M-Banking Booklet – Volume IV is the eighth publication under the Optimising Performance and Efficiency (OPE) Series. The OPE Series brings together key insights and ideas on specific topics, with clear objective of providing microfinance practitioners with practical and actionable advice.

In response to repeated demands from practitioners, MicroSave has developed this fourth compendium of brief publications on e/m-banking. This compendium examines various aspects of costing and pricing of financial services from the perspective of users, intermediaries and banks. There has to be a fine balance to ensure that the user feels he is getting value for money using the service; agents and network managers are sufficiently remunerated for the work they do (and the capital they have to invest); and the banks find the proposition sustainable. The compendium also includes insights gained from customer and channel satisfaction surveys conducted over a long period using MicroSave’s Customer and Channel Satisfaction Measurement and Management (CSM) tool. ANMs have used the CSM results to improve their systems and services and thus significantly improved customer and agent satisfaction.

Product Marketing Strategies for E/M-Banking (4/5)

Posted on by Parul Tandon

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers. It briefly introduces the reader to the key elements of the product marketing strategy and attempts to explicate each of these components by providing examples of current practices adopted by e/m-banking service providers across the globe.

The Note exhibits the example of e/m- banking service providers from the countries like Kenya, Tanzania, South Africa, Pakistan and India, which are the leaders in mobile banking services. It concludes by imparting important lessons to be followed by e/m-banking service providers for designing marketing strategy.