In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about the importance of marketing in successful mobile-money deployments. Evelyn discusses the features of marketing of mobile money to consumers which includes awareness of services, agents, documents required etc
Blog
The Andhra Pradesh Crisis: Clients’ Perspective
This Note focuses exclusively on clients’ perspectives, before and after the crisis, gathered by the MicroSave team at various points of time, in a wide variety of locations, across Andhra Pradesh after the crisis broke in October 2010. The credit discipline, which was carefully nurtured by MFIs has been almost completely eroded. The implications for the credit risk associated with lending to the poor in India, whether through joint liability groups or through SHGs, are enormous.
Relative risk to the savings of the poor in Uttar Pradesh
In order to understand how poor people save and the relative risks involved, MicroSave conducted a study in three different Indian states – Rajasthan, Uttar Pradesh, and Tamil Nadu this past year. This report focuses on Uttar Pradesh.
The Andhra Crisis:The Beginning Of An End Or End Of A Beginning?
This presentation discusses the causes of Andhra Pradesh crisis, how it all started and the possible after-effects. It also examines how the Indian MFIs and the government should respond post this crisis. The presentation concludes with reactions from the clients.
Relative risk to the savings of the poor in Rajasthan
In order to understand how poor people save and the relative risks involved, MicroSave conducted a study in three different Indian states – Rajasthan, Uttar Pradesh, and Tamil Nadu this past year. This paper highlights learning from Rajasthan.
Relative risk to the savings of the poor in Tamil Nadu
In order to understand how poor people save and the relative risks involved, MicroSave conducted a study in three different Indian states – Rajasthan, Uttar Pradesh, and Tamil Nadu this past year. This paper focuses on Tamil Nadu.