This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.
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Success Factors of Equity Bank’s Agency Banking
Equity Bank started its agency banking business model in 2010. Since then, the model has become very successful. Currently, the platform has over 2.3 million registered customers with around 80,000 transactions taking place daily through over 6,000 agent outlets. This briefing note, discusses in detail, the key strategic and operational factors behind the success of Equity Bank’s agency banking model.
WaterCredit Market Assessments in Uganda, Kenya, Indonesia and India
This report was developed by Water.org in collaboration with the Caterpillar Foundation to assess the
Access to credit in Andhra Pradesh post microfinance crisis
A study conducted by MicroSave in Andhra Pradesh in 2011 highlighted the importance of MFIs as a source of accessible micro-credit for the low-income segment.
New sales and distribution models in Mobile Financial Services
The primary hypothesis of this paper is that, despite the promise of increased reach and efficiency gains, these new approaches are fraught with challenges. High-touch engagement at the point of sale is often still necessary, especially for low-income clients.
Qualitative research tools for market research: Experiences from MetaMon research
In the recently conducted research on money management metaphor, we have modified some existing market research (including design research and ethnographic) tools to decipher the intuitive and spontaneous responses from the field.