Channel Satisfaction Measurement and Mangement (CSM) in M-Banking

Nitin Garg, Specialist and mobile banking expert at MicroSave talks about a qualitative research tool called CSM developed by MicroSave. The tool is widely used in the m-banking researches conducted by MicroSave for ANMs. It proposes that the ANM should gather regular feedback from its customers and channel partners (retailers and distributors) on various aspects of customer service such as product, pricing, technology, marketing, customer support, and so on. Nitin discusses some of the examples and interesting anecdotes from the various researched conducted by him.

 

FINO’s Electronic Benefit Transfer System for Tendu Leaf Collectors – A Study

Electronic Benefit Transfer (EBT) is an important activity carried out by the Business Correspondent companies. The system, in nutshell, means use of the Business Correspondent to pay out the wages or cost of produce to the rural labourers employed in government projects or to the rural producers.

Before the inception of the EBT system, the prevalent methods of benefit transfers included either payment in cash or credit into bank accounts. The complications in the former system included frauds and embezzlement by the intermediating officials.The latter system of credit into bank account caused great inconvenience to the beneficiary due to the distant branch locations and overcrowding in the branches.

The EBT system offers a solution that is convenient, as the payment is delivered at the doorstep, as well as safe from frauds and embezzlements, as there is adequate monitoring through servers and database. The current case study attempts to look at one such EBT system set up by FINO in collaboration with the Uttar Pradesh Forest Corporation Ltd. (UPFC) for the rural producers engaged in collection of Tendu Leaves.

Mobile money and partnership models

“All mobile banking deployments are categorised either into bank-led and non-bank led models. Another way of looking at this is to see all of them as partnership models. In order to reach the last mile customer in underserved areas and reach scale and partnerships are inevitable. These partnerships could be between a bank, a technology provider, MNO, BC or other financial and non-financial institutions. Each partner will bring their core strength to the model.”

 

Role of Agent Network Manager and Newer Partnerships

An expanded basket of m-banking product mix for customers and agents cannot be offered by an ANM alone. To do so, it needs to get into partnership with institutions that will offer different products. This is true for both the bank-led and the non-bank led models. Puneet Chopra, who works as an m-banking consultant at MSC talks about the importance of developing such partnerships and creating a win-win proposition for all partners. He also discusses few pit-falls of such partnerships and how these can be overcome through due-diligence and pilot-testing.

Sources of funding and support system for value chain finance: Lessons from Asia

This paper is based on the premise that the role of funding is paramount to achieve growth in the agricultural sector and thus help in poverty alleviation. The paper analyses the sources of funding and support systems for agricultural value chain finance in Asia and presents a comparative analyses of various approaches for financing.