Blog

Marketing E/M-Banking More Deliberately and Strategically (1/5)

Posted on by Parul Tandon

The Note is the first of a series of technical briefs focused on strategic marketing for mobile money, covering the following topics:

Challenges in marketing,Branding,Product marketing, and, Parallel links with successful marketing efforts to the rural poor by other industries.

This Note, in particular, attempts to highlight the need for marketing e/m-banking services and derives its content from several field research initiatives undertaken by MicroSave along with its Action Research Partners (ARPs) in India, Indonesia, Kenya, South Africa, Colombia, Papua New Guinea and the Philippines.The Note also introduces the strategic marketing framework of MicroSave and how it applies to e/m-banking context.

Mobile Money – Questions That Your Clients Will Ask You

Posted on by Parul Tandon

This Note is a summary of some of the key questions that usually surface during customer interactions regarding the use of e/m-banking platforms. The key objective of the Note is to serve as a reference for institutions engaged in e/m-banking for their marketing plan design and promotion strategies. These questions, simple but important, can help institutions fine-tune their product, processes and, most importantly, their communication strategy.

Savings for the Poor in the Philippines

Posted on by MSC

The Savings for the Poor Innovation and Knowledge Network (SPINNAKER) was created by a group of professionals with a mission to help financial institutions develop, research, compare, and ultimately improve the design, marketing and delivery of savings products for the poor.

Designing and implementing agent networks

Posted on by MSC

This paper consolidates the views of different stakeholders involved in e/m-banking on the aspects related to ‘Agent Network Management’ – a critical piece of the puzzle that many have ignored, unfortunately, at their peril.

Cost and willingness to pay in Rajasthan

Posted on by MSC

This multi-region study focuses specifically on the services business correspondents provide in rural areas – and whether or not this particular customer segment thinks the greater convenience and other potential benefits are worth paying for.